TOP 10 EMERGING MALAYSIAN MAKEUP BRANDS

The Makeup Industry has grown bigger and bigger in Malaysia. As we know, the bigger the industry, the bigger the demand. Explore the emerging Malaysian makeup brands that we should embrace!

1. BeauTyra

Tyra Kamaruzzaman, Founder of BeauTyra

#youcanwakeupliddis! with BeauTyra!

BeauTyra is a makeup line founded by the amazing Tyra Kamaruzzaman which aims to be inclusive for every shape, size, and skin. Their tagline #youcanwakeupliddis! proves their beliefs that everyone should feel the most beautiful every single day. 

Beautyra official website

These are some of their makeup products. Plus, last May, BeauTyra collaborated with Disney and they came out with the Disney Princess Collection! How amazing! One of the best Malaysian makeup brands!

To learn more about BeauTyra, visit their official website, Instagram, and Shopee

2. Orkid Cosmetics

Keepin it 100% with Orkid Cosmetics.

Based in Kuala Lumpur, Malaysia, Orkid Cosmetics provide affordable, non-toxic, safe for skin, Halal and Vegan cosmetics. High-quality ingredients imported from Japan and Europe are formulated in their products. 

Orkid Cosmetics official website

To learn more about Orkid Cosmetics, visit their official website, Instagram, and Shopee

3. Kamelia Cosmetics

Kamelia Nisha, Founder of Kamelia Cosmetics

Need lipgloss? Need Kamelia Cosmetics. 

Kamelia Cosmetics was founded by Kamelia Nisha, aligned to her obsession over mermaids and makeup. Their goal is to offer affordable makeup options with cute packaging and top notch quality. 

Kamelia Cosmetics official website

Look at the packaging! They really walk their talk!

Plus, they went viral a few times on Tiktok for their full-coverage foundation and lipgloss, guess it’s really serving!

To learn more about Kamelia Cosmetics, visit their official website, Twitter, and Instagram.

4. Pretty Suci

Tengku Datuk Indera Kaiyisah Tengku Kamil Ikram (four from left) & Natasha Ozeir (four from right), Founders of Pretty Suci

Highlighting their Halal foundation, it’s truly giving zero doubt for Muslims to wear their product! Pretty Suci was founded by Tengku Datuk Indera Kaiyisah Tengku Kamil Ikram and Natasha Ozeir. As Malaysia is a Muslim country, Pretty Suci aims to provide makeup products that really suit our concerns. 

Pretty Suci official website

Their collaboration with Sephora opens a bigger opportunity for this brand to get recognised.

To learn more about Pretty Suci, visit their official website, Instagram, and Facebook.

5. Velvet Vanity

Adlina Nadirah, Founder of Velvet Vanity.

Velvet Vanity was founded by Adlina Nadirah, and strives to create fuss-free makeup + skincare. Vegan, cruelty-free! They hold on to the tagline “less is actually more”, as they believe beauty shouldn’t be complicated. 

Understanding that the “clean makeup look” is on trend at the moment, Velvet Vanity is highlighting the products that we all need to achieve the look!

To learn more about Velvet Vanity, visit their official website, Instagram, Facebook, and Shopee

6. Nita Cosmetics

Aznita Azman, Founder of NITA Cosmetics

Nita Cosmetics, founded by Aznita Azman in 2016 and based in Kuala Lumpur. They aim to share Aznita’s adventures as she travels the world. The product line reflects the sight and sensations of places she visited. 

NITA Cosmetics Twitter

The product names are so Malaysian and we are rooting for it!

To learn more about Nita Cosmetics, visit their official website, Instagram, Twitter and Shopee

7. SO.LEK Cosmetics

Dahlia Nadirah, Founder of SO.LEK Cosmetics

Based in Kualu Lumpur, Malaysia, SO.LEK Cosmetics was founded by siblings; Dahlia Nadirah and Luqman Hakim. This brand wants to give users the meaning of confidence and beauty. 

SO.LEK Cosmetics official website

The name SO.LEk is inspired by two subjects; alat solek and also the phrase “SO? Relax!”, often used by siblings. 

To learn more about SO.LEK Cosmetics, visit their official website, Instagram, and Shopee.

8. Breena Beauty

Sabrina Tajudin, Founder of Breena Beauty.

Founded by Sabrina Tajudin in 2015, Breena Beauty is a results-driven, multi-tasking line for beauty minimalists and natural glam beauty glow-getters. It’s vegan and cruelty-free! 

Sabrina Tajudin

Breena Beauty is known for their award-winning sponge, the Blending Pearl & ultra-soft vegan makeup brushes. One of the other promising Malaysian makeup brands! Oh, forgot to mention, they are available in Watsons Malaysia! Run to your nearest Watsons outlet now! 

To learn more about Breena Beauty, visit their official website, Instagram, and Shopee.

9. Fame Cosmetics

Go Bold, Go Fame! Very significant with their bold colors, Fame Cosmetics is for all ages, all races, and all sexes. Founded by Raja Elly Yusnita and Nur Hafiza Burhanuddin, this brand aims to give freedom for people to express themselves using makeup.

With Fame Cosmetics products, you can go all out and bold! We’re loving it!

To learn more about Fame Cosmetics, visit their official website, Instagram, and Shopee.

10. Obsess Cosmetics

Hafizatul Atikah, Founder of Obsess Cosmetics

You wouldn’t see influencers without Obsess Cosmetics in their hands. That’s how big they are now. Obsess Cosmetics is founded by a makeup artist named Hafizatul Atikah. This line strives to provide easy, quick, and effective makeup products for users. 

Obsess Cosmetics Shopee

They’re currently having their Special Merdeka Promo! Go check that out before it’s too late!

To learn more about Obsess Cosmetics, visit their official website, Instagram, and Shopee.

It is very important for us Malaysians to always support local products, including cosmetics! Best believe, local products are more suitable and promising considering Malaysia’s skin tones. What are you guys waiting for? Go explore these Malaysian makeup brands to boost your confidence!